Divya Patel

Senior AI Product Manager

I build things before
there's a playbook.
0→1.

Built zero to one experiences in B2B enterprise software and B2B2C healthcare.

See my work → Read my writing

Selected Work

Things I've built
with the best teams.

Evvy vaginal health platform
01

Evvy

B2B Foundation & Distribution

The gap

Evvy had a D2C product and a vision for enterprise—but no B2B infrastructure, no partner playbook, and no precedent. I built the commercial foundation from scratch: the Provider Portal, partner integrations with GrowBaby, Function Health, Viome, and WHOOP, and the internal ops that made B2B2C distribution repeatable.

B2B2C Provider Portal Distribution Women's Health 0→1
Visit Evvy →
Confluence Databases product screenshot
02

Atlassian

Confluence Databases

The gap

Teams were duct-taping spreadsheets onto Confluence to manage structured data. There was no native answer. I led the 0→1 product development for Confluence Databases—a new primitive for the platform—resulting in a US patent. This was Confluence's first purpose-built structured data experience.

Enterprise SaaS US Patent Platform Data Products 0→1
See Confluence Databases →
Confluence editor experience
03

Atlassian

Confluence Creator Experience

The gap

Content creation in Confluence had accumulated years of friction. The editing experience was fragmented, and new capabilities weren't surfaced where creators needed them. I owned the end-to-end creator experience redesign—restructuring the surface, improving discoverability, and setting the foundation for AI-powered authoring.

Editor Experience Enterprise UX AI Authoring Platform
Try the editor →

Be the change you seek

Currently Building

Live in Beta

WTF — What the Fertility

A fertility guidance app built from thousands of real women's forum experiences. Not a clinic. Not a study. A community-grounded guide that meets you where you are on your egg freezing journey—with no account required and no judgment.

AI Women's Health RAG 0→1
Explore WTF →

Live

What Are You Wearing?

A personal care product tracker that lets you log what you've tried, discover what your friends swear by, and get AI-powered insights on what actually works for you. Built for the skincare obsessive who wants signal over noise.

AI Consumer Social Skincare
Try it →

Writing

Thinking out loud,
every week.

All posts →

My Weekly Newsletter

AI notetaking tools and the gendered invisible labor of memory

Who benefits when AI remembers for us—and who was doing that remembering before? On the hidden work behind meeting notes, and why we're automating the wrong things.

Read →

Building in Public with AI

What building a fertility app taught me about RAG vs. context injection

A practical breakdown from the WTF app build. When do you reach for RAG, and when is context injection just cleaner? The answer is less technical than you think.

Read →

AI Product Management

The eval problem: why most AI PMs are flying blind and don't know it

Shipping AI features without evals is product management on vibes. Here's what it actually takes to know if your AI is doing what you think it's doing.

Read →

Get in Touch

Open to the
right conversation.

Available for fractional and contract PM work, advisory, and good conversations about AI, healthcare, and building things that don't exist yet.

LinkedIn → Substack